Cannabis Branding Agencies

Hiring a cannabis branding agency? Here are some things to know:

Whether you are a licensed producer/processor, retail business, or a startup providing services to the cannabis industry, having a strong and memorable brand is a must if you want to stand out from the competition.

Why is branding important?

Your brand is much more than just your logo. It is the combination of everything from your company name, to the personality and voice of your copywriting, to the colors and fonts that represent your business on packaging / your website / your business cards, and the visual styles and themes that are reflected in all of your public-facing marketing materials. Even more important, however, is the concept that your brand represents — ideally, all of these elements should work together to tell a compelling story about who you are and what you stand for.

What to look for in a cannabis branding agency:

Not every startup business can afford to work with a branding agency, but for those that can, the decision of which agency to work with can be among the most impactful decisions you make early on in your business.

The first question is, do you have a solid grasp on your company’s business goals, mission, and culture? Whoever you hire is going to ask you these questions, and will base their creative decision-making around the answers you provide.

Before you decide which agency to hire, here are some questions to consider asking them:

• Why are they working in the cannabis industry?
• What types of clients have they worked with, and can they provide references?
• How long have they been supporting cannabis clients?
• Can they help with ongoing marketing needs in addition to branding?

To browse and reach out to verified cannabis-focused branding agencies, scroll up!