Marketing

The FTC and FDA have launched “Operation CBDeceit,” sending fines and warning letters to CBD companies who allegedly made false or misleading health claims about their products.

Will Read is the founder and president of CannaPlanners, a Vermont-based web design and marketing company that specializes in the needs of the cannabis industry.

With the digital age in full swing, cannabis companies must learn to adapt to modern necessities like an optimized strategy for SEO, or search engine optimization.

Subversive Capital Acquisition Group has announced the purchasing of Caliva and Left Coast Ventures and the forming of TPCO Holding Corp., aka The Parent Company.

Shawn Gold is the founder and CEO of Pilgrim Soul Creative, a cannabis lifestyle brand based on using cannabis to encourage creative thinking.

A recent study by Washington State University researchers found that teenage boys are easily influenced by social media and advertising into believing that cannabis will improve their sex lives.

Jay-Z’s new cannabis brand Monogram has launched a billboard advertising campaign at the borders between states with disparate cannabis laws.

The EU Parliament has voted to raise THC limits for industrial hemp from 0.2 to 0.3 percent and to establish hemp industry marketing standards.

A new California law allows cannabis producers to release their products with an “appellation of origin” label similar to those found in the state’s wine industry.

Jon Lowen is the co-founder of Surfside, a cannabis consumer-focused analytics and advertising platform.

A Florida-based attorney has filed federal lawsuits against at least three cannabis companies in Michigan, claiming the companies sent unsolicited marketing text messages or automated phone calls without proper consent.

Full-spectrum hemp oil brand Synchronicity has become the first CBD company to land a partnership with the United Soccer League.

During the nearly two years of federal legalization in Canada, no single cannabis brand has earned more than 41 percent recognition among consumers.

Brent and Barry Walkers are the two brothers behind Dub Bros, a California-based, vertically integrated cannabis company with a foothold in multiple state-legal marketplaces.

A recent industry analysis found that Leafs By Snoop is the most recognizable cannabis brand, followed by Cheeba Chews and Marley Natural.

MLB officials have announced that, while players are allowed to use cannabis in their personal lives, they are not allowed to partner with or accept sponsorships from cannabis companies.

Regulators in the UK have banned a $2.56 million ad campaign for Dead Man’s Fingers, a hemp CBD-infused rum product from Cornish Rum Company that leaned on cannabis innuendos in its marketing strategies.

Jonathan Menkes is a California-based trademark attorney with Knobbe Martens.

The AriZona Beverage Co. has announced a partnership for marketing cannabis-infused products with Colorado’s Dixie Brands, Inc.

Katherine Long is the CEO of Illustria, a branding agency based in Washington DC that has worked with cannabis industry clients like New Frontier Data and Bluebird Botanicals.